Category: Data & Reporting
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What does CPM (Cost Per Mille) mean, and how is it calculated?
Cost Per Mille (CPM), also known as cost per thousand, is a common advertising metric used to measure the cost of reaching 1,000 impressions or views of an advertisement. It is widely used in online advertising, particularly in display advertising, social media advertising, and video advertising. Here’s how CPM is calculated: CPM=(Total Cost / Total Impressions)×1,000 For…
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What does VER (Viewers Engagement rate) mean, and how is it calculated?
Viewers Engagement Rate (VER) is a metric used to measure the level of interaction and engagement that a piece of video content receives from its viewers. It specifically focuses on engagement metrics related to video content, such as likes, comments, shares, and other interactions. VER provides insights into how effectively the video content engages the…
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What does ER (Engagement rate) mean, and how is it calculated?
Engagement rate (ER) is a metric used to measure the level of interaction and engagement that an influencer’s content receives from their audience. It provides insights into how effectively the content resonates with the audience and how actively they participate with it. Engagement rate is typically expressed as a percentage and can be calculated in…
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Why are the metrics different between channels?
The metrics may vary between different channels (such as Instagram, TikTok, and YouTube) due to several factors: Understanding these differences can help you interpret and compare metrics effectively across channels within the CIMS platform, allowing you to optimize your influencer marketing strategies accordingly.