The right influencer is crucial for your influencer marketing campaigns success and performance. Choosing the best one isn’t always easy though- there are many factors that weigh into the decision. Read our guide to find the perfect influencer for your brand.
Always start with the goals for your campaign. What do you want to achieve with your campaign? Influencer marketing is versatile and can be used for awareness, engagement, content creation or conversion. Knowing your goals is a key starting point, and helps you to find influencers with statistics that align with your goal.
Who is your target audience? As crucial as the goal is, who you want to reach with your campaign is equally important. Narrow it down in terms of geographics, demographics and interests. A defined target group helps you pinpoint the influencers that are the right fit for you, and guides you to decide for the right social media platform.
When knowing what you want to achieve, to whom and on what social media channel, it’s time to actually choose the best influencer for your brand. With all these parameters in check, you can accurately choose the right influencer.
When using CIMS for your influencer marketing campaigns, you can search for influencers globally and filter to match your individual campaign. You can use filters such as following, platforms, target audience’s geographic and demographic or view rate.
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